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Are you following a strategic marketing plan or are you just winging it?
Once you have a product or service to sell, you need a sales and marketing plan.
As a business owner I would expect you to be a fantastic technical operator - you know your products and services inside out, and have complete belief in the quality of what you produce - but sometimes there is a lack of confidence in your ability to sell, or even a complete fear of the idea of selling.
6 Questions To Ask Yourself About Your Marketing Effectiveness
How well does your branding represent your business and how consistent is it throughout the business?
Effective Marketing Strategies To Drive Your Business Growth