Email marketing can be an effective strategy to leverage sales to your existing customer base or your target opt in list. However, it can also be a waste of your valuable time and resources unless you do it effectively and achieve outstanding conversion rates.
No doubt you are in the same position as me. Your busy day is made even busier by the need to delete rubbish sales emails from your system. Why would people even bother - you ask? I’m never going to buy something from an online campaign – you tell yourself!
And then….an email catches your eye and you click on it to read more. It is not related to your business tasks, but there is just something about it that sparks some interest in you. What is it that makes you do that when your brain is telling you not to?
Whether you are looking to increase sales from a traditional bricks and mortar small business, add online sales as a delivery channel to your business, or you are running a true online marketing business, you need to know how to write promotional emails that will convert to sales – you need to know how to run a responsive email marketing campaign.
There are many things that you need to consider when planning an email strategy:
• You need a clear understanding of the purpose of the campaign and the sequence of email contacts that will best achieve that purpose.
• You need to plan the best balance between content and promotion. If YOU can smell a sale process then you can guarantee that YOUR customers can too! You need to give your targets enough content to ensure they appreciate the email, but you also need to make sure you build in appropriate calls to action.
• Decide whether the email copy should be long or short.
• You need to write a subject line strong enough to get the open click. Your choice of words here is one of the most important decisions you have to make.
• The copy needs to be well written to ensure the email gets read and your call to action followed.
Unless you outsource the campaign, you are not going to get it right first time. And even if you do outsource the campaign, you cannot guarantee that the copywriter will have enough knowledge of your business and your sales strategy to make it effective.
The philosophy at small-business-plan-to-profit.com is to encourage you as the business owner to take control of all aspects of your business strategy. Until you understand how to properly do something yourself, you cannot effectively delegate or outsource the task.
You will not get massive conversion rates from an email marketing campaign until you understand what works and what doesn’t. Even then you need to apply the knowledge of industry best practice to your specific business – the messages need to be tailored to work for you.
To get you started, we have partnered with myemailsecrets.com to provide access to a set of resources focused on creating effective email campaigns for your business. The resources are both detailed and practical. You will learn techniques that you can apply immediately to massively increase your conversion rates.
The RESPONSIVE EMAIL MARKETING resources normally sell for $47 but we are able to offer them to you today for FREE - all you need to pay is $9.75 shipping and handling to have them delivered to your door.
As a special offer we are also able to provide you with a complimentary copy (Yes A FREE COPY) of MarketingDotCom - a world leading monthly magazine loaded with cutting edge articles, tips and advice to maximise your results from your online marketing strategies.
This is not an electronic magazine – MarketingDotCom is a REAL magazine with 30 plus color pages produced monthly and filled with practical ways to improve your online presence and offline marketing results. Articles are prepared by Mike Filsaime, Anik Singal, Stephen Pierce, Robert Puddy, George Brown, Gary Ambrose, Omar Martin, Mike Young, Heather Vale, David Congreave, Edmund Loh, and many more industry experts.
This magazine is truly exceptional and as part of the sign up process for the RESPONSIVE EMAIL MARKETING resources you will be offered the opportunity to subscribe to the MarketingDotCom monthly magazine. You DO NOT have to accept the subscription, but once you receive your FREE copy and have a chance to see the quality of the magazine, I will be surprised if you don’t take up the offer.